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Because teens spend a lot of time online, it
makes sense for parishes and other Catholic organizations to reach
out to them there. Studies regularly show that the average teen
spends between 10 and 15 hours a week online, with e-mail and instant
messaging ranking as the favorite activities. Another small study,
by the Web site e-vangelization.com, shows that many teens feel
more comfortable discussing spiritual issues online than face-to-face,
and the majority said the Internet has made them more confident
in their religious beliefs.
So the reasons are there; but just how do you
go about doing it? How can an adult parish Webmaster figure out
what teens are looking for?
The first and most obvious answer is to ask. Contact
your parish's youth minister and ask for the youth group's involvement.
Teens know best what other teens are looking for, and many are no
doubt as tech-savvy as you. Giving them some say in, and control
over, a section of your Web site will ensure that it attracts their
peers.
Find a few good sites that take their outreach
to teens seriously and imitate them! The Church of the Nativity
in Memphis, Tenn., for instance, has a
Web site solely for its youth and young adults. The site includes
prayer intentions and photos from youth group trips and, while a
bit rough around the edges, seems designed with its audience in
mind.
Provide links to Catholic teen sites. DisciplesNow
is a partner of AmericanCatholic.org and provides questions to teens'
answers about the faith, e-cards, a prayer forum, chats and other
resources.
Address the issues they're facing, both in their
faith journey (such as Confirmation) and in the culture (such as
premarital sex). Youth
Update, a monthly newsletter for teens from St. Anthony
Messenger Press, speaks to these issues, and all newsletters are
reviewed by a panel of teens who suggest changes and discussion
topics.
Teens aren't an easy group for adults to reach,
but the effort is well worth it. You'll be helping to encourage
the gift of faith in another generation, and you might just learn
something in the process.
Julie Zimmerman
Managing editor, AmericanCatholic.org and sister sites
Next month: St. Clare, Patroness of the Internet?
(by John Bookser Feister)
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