Publicity, Social and Digital Media Manager
Publicity, Social and Digital Media Manager
Franciscan Media
, a non-profit publisher of books, magazines and other multi-media products for the Catholic religious market has an immediate opening for a Publicity, Social and Digital Media Manager responsible for promoting and advertizing new products in print, social media and online media outlets. Also, responsible for online catalog and outside digital advertising channels for Franciscan Media products.
Responsibilities:
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Works with Marketing, Sales and Internet Director to develop and oversee a publicity strategy for new product in social media, digital advertising and other media outlets considered for newly developed product.
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Work closely with authors to help coordinate online interviews, blog tours, online promotion and video interviews for new products.
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Develop, coordinate and oversee the consumer online catalog strategy, scheduling and maintenance working collaboratively with web developers and others in marketing and sales.
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Writes, edits and publishes press releases, social media and web site content ensuring consistency of message within brand guidelines across multiple relevant sites and networks.
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Works with Director of Marketing on various social media ventures such as the company blog, Facebook, Twitter, Pinterest and Google+ accounts. Pursues new opportunities in new social media platforms.
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Prepares and updates metadata information for company products. Plans banner and digital advertising campaigns and placements for company products.
Desired Skills & Experience
The successful candidate will have a bachelor’s degree, preferably in journalism, advertising, public relations or online communications. Candidate must have strong creative writing skills. Candidate must be proficient with social media sites (including Facebook, Twitter, LinkedIn, Pinterest, and blog sites such as Word Press), Web site content management systems (Dreamweaver preferred) as well as Microsoft Office (including Microsoft Word, Excel, Access and PowerPoint). Prior experience using a database for metadata is helpful.
If you are interested in this position, or know of someone else who is, please forward your resume to jobs@franciscanmedia.org by March 22, 2013.