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opinion/commentary View Comments

O Holy Not
By The Editors
Source: America magazine
Published: Tuesday, December 7, 2010
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One does not have to be a curmudgeon to pine over the loss of the Christmas season to Madison Avenue, a loss that is now more or less wholesale (pun intended). Set aside the Black Friday insanity that follows Thanksgiving Day, accompanied by now-annual reports of shopping-related injuries of stressed-out consumers. Set aside the fact that this year many department stores tacked up their Christmas decorations the day after Halloween.

Set aside even the fact that attendance at Christmas Day Masses has fallen off sharply; one reason is that more Catholics want to “get it over with” the night before so that on the 25th they can concentrate on the main event: presents.

More irksome is the increasing number of stores that use imagery specific to Christmas to flog their wares, while at the same time expunging any explicit mention of the religious holiday they have hijacked. It makes for some bizarre marketing. “Believe” is once again Macy’s “holiday” slogan. Believe in what? Jewelry?

Appliances? J. Crew’s online store this year offers a “Very Merry Gift Guide.” Merry what? The guide features evergreen trees, glass ornaments and plenty of red-and-green outfits to entice. What holiday might they be referring to? If you click long enough, you will finally get an answer: Happy Shopping.

One way to get around all of this, however, is the approach taken by Loft, a division of Ann Taylor, the women’s clothing store. Their 2010 motto: “Create your own holiday.” Pace Don Draper of “Mad Men,” God has done that already.


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Louis Mary Grignion de Montfort: Louis's life is inseparable from his efforts to promote genuine devotion to Mary, the mother of Jesus and mother of the Church. <i>Totus tuus </i>(completely yours) was Louis's personal motto; Karol Wojtyla (John Paul II, October 22) chose it as his episcopal motto. 
<p>Born in the Breton village of Montfort, close to Rennes (France), as an adult Louis identified himself by the place of his Baptism instead of his family name, Grignion. After being educated by the Jesuits and the Sulpicians, he was ordained as a diocesan priest in 1700. </p><p>Soon he began preaching parish missions throughout western France. His years of ministering to the poor prompted him to travel and live very simply, sometimes getting him into trouble with Church authorities. In his preaching, which attracted thousands of people back to the faith, Father Louis recommended frequent, even daily, Holy Communion (not the custom then!) and imitation of the Virgin Mary's ongoing acceptance of God's will for her life. </p><p>Louis founded the Missionaries of the Company of Mary (for priests and brothers) and the Daughters of Wisdom, who cared especially for the sick. His book <i>True Devotion to the Blessed Virgin</i> has become a classic explanation of Marian devotion. </p><p>Louis died in Saint-Laurent-sur-Sèvre, where a basilica has been erected in his honor. He was canonized in 1947.</p> American Catholic Blog The Lord has given us human beings the ability to reason. We have an intellect and are able to use our reasoning skills to arrive at logical decisions. As long as our conclusions don't conflict with any of the Lord's teachings, He absolutely expects us to use our intelligence.


 
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