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O Holy Not
By The Editors
Source: America magazine
Published: Tuesday, December 7, 2010
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One does not have to be a curmudgeon to pine over the loss of the Christmas season to Madison Avenue, a loss that is now more or less wholesale (pun intended). Set aside the Black Friday insanity that follows Thanksgiving Day, accompanied by now-annual reports of shopping-related injuries of stressed-out consumers. Set aside the fact that this year many department stores tacked up their Christmas decorations the day after Halloween.

Set aside even the fact that attendance at Christmas Day Masses has fallen off sharply; one reason is that more Catholics want to “get it over with” the night before so that on the 25th they can concentrate on the main event: presents.

More irksome is the increasing number of stores that use imagery specific to Christmas to flog their wares, while at the same time expunging any explicit mention of the religious holiday they have hijacked. It makes for some bizarre marketing. “Believe” is once again Macy’s “holiday” slogan. Believe in what? Jewelry?

Appliances? J. Crew’s online store this year offers a “Very Merry Gift Guide.” Merry what? The guide features evergreen trees, glass ornaments and plenty of red-and-green outfits to entice. What holiday might they be referring to? If you click long enough, you will finally get an answer: Happy Shopping.

One way to get around all of this, however, is the approach taken by Loft, a division of Ann Taylor, the women’s clothing store. Their 2010 motto: “Create your own holiday.” Pace Don Draper of “Mad Men,” God has done that already.

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Catherine of Alexandria: According to the <i>Legend of St. Catherine</i>, this young woman converted to Christianity after receiving a vision. At the age of 18, she debated 50 pagan philosophers. Amazed at her wisdom and debating skills, they became Christians—as did about 200 soldiers and members of the emperor’s family. All of them were martyred. 
<p>Sentenced to be executed on a spiked wheel, Catherine touched the wheel and it shattered. She was beheaded. Centuries later, angels are said to have carried the body of St. Catherine to a monastery at the foot of Mt. Sinai. </p><p>Devotion to her spread as a result of the Crusades. She was invoked as the patroness of students, teachers, librarians and lawyers. Catherine is one of the 14 Holy Helpers, venerated especially in Germany and Hungary.</p> American Catholic Blog We exist because God is infinitely beautiful, infinitely good, and overflowing with a love that seeks to share itself. When he made us and placed us in this glittering created world, it was an act of pure generosity.

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