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opinion/commentary View Comments

O Holy Not
By The Editors
Source: America magazine
Published: Tuesday, December 07, 2010
Click here to email! Email | Click here to print! Print | Size: A A |  
 
One does not have to be a curmudgeon to pine over the loss of the Christmas season to Madison Avenue, a loss that is now more or less wholesale (pun intended). Set aside the Black Friday insanity that follows Thanksgiving Day, accompanied by now-annual reports of shopping-related injuries of stressed-out consumers. Set aside the fact that this year many department stores tacked up their Christmas decorations the day after Halloween.

Set aside even the fact that attendance at Christmas Day Masses has fallen off sharply; one reason is that more Catholics want to “get it over with” the night before so that on the 25th they can concentrate on the main event: presents.

More irksome is the increasing number of stores that use imagery specific to Christmas to flog their wares, while at the same time expunging any explicit mention of the religious holiday they have hijacked. It makes for some bizarre marketing. “Believe” is once again Macy’s “holiday” slogan. Believe in what? Jewelry?

Appliances? J. Crew’s online store this year offers a “Very Merry Gift Guide.” Merry what? The guide features evergreen trees, glass ornaments and plenty of red-and-green outfits to entice. What holiday might they be referring to? If you click long enough, you will finally get an answer: Happy Shopping.

One way to get around all of this, however, is the approach taken by Loft, a division of Ann Taylor, the women’s clothing store. Their 2010 motto: “Create your own holiday.” Pace Don Draper of “Mad Men,” God has done that already.


More Catholic Community Speaks
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Gianna Beretta Molla: 
		<p>In less than 40 years, Gianna Beretta Molla became a pediatric physician, a wife, a mother and a saint! </p>
		<p>She was born in Magenta (near Milano) as the 10th of Alberto and Maria’s 13 children. An active member of the St. Vincent de Paul Society, Gianna earned degrees in medicine and surgery from the University of Pavia and opened a clinic in Mesero. Gianna also enjoyed skiing and mountain climbing.</p>
		<p>Shortly before her 1955 marriage to Pietro Molla, Gianna wrote to him: “Love is the most beautiful sentiment that the Lord has put into the soul of men and women.” She and Peter had three children, Pierlluigi, Maria Zita and Laura. </p>
		<p>Early in the pregnancy for her fourth child, doctors discovered that Gianna had both a child and a tumor in her uterus. She allowed the surgeons to remove the tumor but not to perform the complete hysterectomy that they recommended, which would have killed the child. Seven months later, Gianna Emanuela was born, The following week Gianna Beretta Molla died in Monza of complications from childbirth. She is buried in Mesero.</p>
		<p>Gianna Emanuela went on to become a physician herself. Gianna Beretta Molla was beatified in 1994 and canonized 10 years later.</p>
American Catholic Blog Countless souls choose not to honor Christ—in their behavior, works or speech—while alive, yet magically expect Him to honor them upon their death. Scripture confirms that’s not a good idea. Don’t wait. Go to God today.

 
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