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opinion/commentary View Comments

O Holy Not
By The Editors
Source: America magazine
Published: Tuesday, December 7, 2010
Click here to email! Email | Click here to print! Print | Size: A A |  
 
One does not have to be a curmudgeon to pine over the loss of the Christmas season to Madison Avenue, a loss that is now more or less wholesale (pun intended). Set aside the Black Friday insanity that follows Thanksgiving Day, accompanied by now-annual reports of shopping-related injuries of stressed-out consumers. Set aside the fact that this year many department stores tacked up their Christmas decorations the day after Halloween.

Set aside even the fact that attendance at Christmas Day Masses has fallen off sharply; one reason is that more Catholics want to “get it over with” the night before so that on the 25th they can concentrate on the main event: presents.

More irksome is the increasing number of stores that use imagery specific to Christmas to flog their wares, while at the same time expunging any explicit mention of the religious holiday they have hijacked. It makes for some bizarre marketing. “Believe” is once again Macy’s “holiday” slogan. Believe in what? Jewelry?

Appliances? J. Crew’s online store this year offers a “Very Merry Gift Guide.” Merry what? The guide features evergreen trees, glass ornaments and plenty of red-and-green outfits to entice. What holiday might they be referring to? If you click long enough, you will finally get an answer: Happy Shopping.

One way to get around all of this, however, is the approach taken by Loft, a division of Ann Taylor, the women’s clothing store. Their 2010 motto: “Create your own holiday.” Pace Don Draper of “Mad Men,” God has done that already.


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Wolfgang of Regensburg: Wolfgang was born in Swabia, Germany, and was educated at a school located at the abbey of Reichenau. There he encountered Henry, a young noble who went on to become Archbishop of Trier. Meanwhile, Wolfgang remained in close contact with the archbishop, teaching in his cathedral school and supporting his efforts to reform the clergy. 
<p>At the death of the archbishop, Wolfgang chose to become a Benedictine monk and moved to an abbey in Einsiedeln, now part of Switzerland. Ordained a priest, he was appointed director of the monastery school there. Later he was sent to Hungary as a missionary, though his zeal and good will yielded limited results. </p><p>Emperor Otto II appointed him Bishop of Regensburg near Munich. He immediately initiated reform of the clergy and of religious life, preaching with vigor and effectiveness and always demonstrating special concern for the poor. He wore the habit of a monk and lived an austere life. </p><p>The draw to monastic life never left him, including the desire for a life of solitude. At one point he left his diocese so that he could devote himself to prayer, but his responsibilities as bishop called him back. </p><p>In 994 Wolfgang became ill while on a journey; he died in Puppingen near Linz, Austria. He was canonized in 1052. His feast day is celebrated widely in much of central Europe. </p> American Catholic Blog Keep your gaze always on our most beloved Jesus, asking him in the depths of his heart what he desires for you, and never deny him anything even if it means going strongly against the grain for you. –Blessed Maria Sagrario of St. Aloysius Gonzaga

 
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